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Lacoste: Beyond the Crocodile, a style icon
There are logos that are worn and logos that tell a story. The crocodile of Lacoste it definitely belongs to the second category. It all started on a tennis court in 1933, when René Lacoste – nicknamed "Le Crocodile" for his tenacity – decided it was time to stop with the Shirts rigid ones of the time to play with more freedom.
Since then, the brand has never stopped moving. It left the exclusive clubs to conquer the streets, becoming the symbol of an elegance that doesn't need to try too hard. Today Lacoste is the perfect meeting point between archive sport and contemporary fashion, loved both by vintage purists and by those looking for a clean, urban look.
The legend: The Polo L.12.12
If there is an item that cannot be missing from any respectable wardrobe, it is Polo L.12.12. Don't just call it a "t-shirt": it's a masterpiece of design that has remained nearly identical for almost a century.
But what does that acronym hide?
- L stands for Lacoste.
- 1 is the reference to the unique fabric, the petit piqué of cotton, breathable and with that honeycomb texture that makes it immediately recognizable to the touch.
- 2 indicates the short-sleeved model.
- 12 it is the number of the prototype selected by René among the many tested.
Wearing an L.12.12 means choosing a "Classic Fit" cut that falls straight, comfortable, impeccable. It's that magical piece that you can wear under a blazer for an important event or over a pair of baggy jeans for a decidedly more street and current look.
The Fashion side: From the catwalks to the street
In recent years, Lacoste has experienced a true renaissance in the world of fashion. Thanks to bold collaborations and a creative direction that looks to the future, the brand has been able to reinterpret its classics.
Today Lacoste is not just polo: it is Sweatshirts with boxy volumes, Jackets color block windbreakers that scream 90s and Accessories which complete the outfit with a touch of "French Chic". It is the brand of those who want to be tidy but with character, of those who appreciate quality that lasts for years and of those who know that a small crocodile on the chest is still one of the most powerful symbols of global style.
Discover our Lacoste selection on Freesneak and find your new classic.