C.P. Company: Urban Wardrobe Engineering
Founded in 1971 by Massimo Osti, C.P. Company is universally recognized as the brand that invented the concept of "Urban Sportswear". Initially born under the name of Chester Perry, the brand has been able to redefine the way contemporary men dress, fusing archive military clothing and work uniforms with unprecedented technological research.
The Heart of Innovation: Dyed in Capo
The real revolution of C.P. Company resides in Garment Dyeing (garment dyed). Unlike the traditional method which involves weaving already colored yarns, Osti perfected a technique which consists in dyeing the finished garment, made of different materials and fibres. The result?
• Color depth: Unique colors that cannot be replicated industrially.
• Textures: A "lived" and tactile appearance that enhances the structure of the fabric.
• Complexity: The ability to dye different fibers (cotton, nylon, polyurethane) at the same time, obtaining different shades in the same piece.
The Icon: The Mille Miglia and the "Goggles"
You cannot name C.P. Company without thinking about the Goggle Jacket. Created in 1988 for drivers of the historic "Mille Miglia" race, this jacket has become a cultural symbol. The integration of the protective lenses in the hood and the porthole on the wrist (to see the watch) was not only aesthetic, but pure protective functionality against wind and dust. Today, those lenses are the "trademark" that identifies a real urban tribe, from the paninari of the 80s to the fans of the English stands, up to the icons of modern rap.
Philosophy: Function and Use
The brand's motto, "Function and Use", sums up their mission perfectly. Every pocket, every seam and every material is designed to meet a practical need. Whether it is the famous Chrome fabric (multifilament nylon) or Nycra, constant research aims to create garments that are:
1. Resistant to bad weather.
2. Versatile for life in the city.
3. Experimental in the use of synthetic materials.
C.P. Company Today
Today, under the creative leadership of Paul Harvey and Alessandro Pungetti, the brand continues to honor Osti's legacy while looking to the future. C.P. Company is no longer just a brand for "initiated" or collectors, but a pillar of the panorama luxury streetwear, capable of maintaining its intellectual integrity intact in a world of passing fads.
"C.P. Company does not follow fashion; it creates pieces that become part of the wearer's identity, improving with time and use."