{"product_id":"new-balance-740-beige-u74071j","title":"New Balance 740 Beige","description":"\u003cp class=\"p1\"\u003e\u003cb\u003eRewrite the rules of your daily urban look by letting yourself be won over by the authentic return of a retro-running myth: discover the New Balance 740 sneakers in the refined and elegant Beige color (model code U74071J).\u003cbr\u003e\u003c\/b\u003eThe 740 model represents one of the most anticipated, clean and celebrated rebirths of the entire New Balance running archive. This silhouette faithfully and rigorously appropriates the DNA and technicalities of the legendary running shoes of the early 2000s, projecting them into a contemporary, geometric and hyper-versatile dimension inspired by the Y2K trend and the elite gorpcore look. The splendid color variant develops on a neutral base, combining the bright shades of optical white and ivory with imposing overlapping panels in \u003cb\u003efine sandy beige\u003c\/b\u003e and reflective silver profiles. This neutral color synergy transforms the shoe into the supreme stylistic wildcard for the luxury casual wardrobe, making it extremely easy to match and ideal for both him and her thanks to its unisex size development.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eRetro-Tech Layered Architecture and Premium Ventilation\u003c\/b\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eUpper in Open Mesh with High Ventilation\u003c\/b\u003e: The main structure of the shoe uses a robust and exclusive wide-weave honeycomb technical mesh which guarantees a constant air flow and high perimeter breathability, keeping the foot always cool and dry even during the most sultry or humid summer days.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eSuede panels and synthetic overlays\u003c\/b\u003e: The body of the shoe is reinforced and structured by overlapping soft beige suede inserts with cream-colored opaque synthetic profiles. This complex cage layering ensures targeted support in the strategically most stressed medial areas, flexibility and extraordinary resistance to daily wear and tear.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eThe iconic \"N\" logo on the side in contrast\u003c\/b\u003e: The medial panels host the legendary New Balance letter \"N\", reworked with clean geometric profiles that integrate harmoniously into the design, an undisputed seal of authenticity and international manufacturing prestige.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eMidsole Engineering and Anti-Fatigue Biomechanical Comfort\u003c\/b\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eCutting-edge midsole with ABZORB® cushioning\u003c\/b\u003e: The technological heart of the sole is composed of New Balance's famous proprietary compound positioned in the heel and forefoot area. This solid insert completely absorbs stress and impact forces with the ground, ensuring elastic energy return with every single step and drastically reducing joint fatigue due to long walks on city concrete.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eStability Support in the Arch of the Foot\u003c\/b\u003e: Integrated into the bottom of the sole, an ultra-lightweight hard shell stabilizes posture, supports the arch of the foot and controls the structural torsion of the shoe during walking, preventing accidental torsional movements.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003ePremium Fully Padded Fit\u003c\/b\u003e: The ankle collar and tongue feature generous, soft internal padding covered in soft, breathable fabric that wraps the foot securely, eliminating rigid pressure points and preventing annoying chafing on the Achilles tendon.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eHigh Traction Ndurance Rubber Sole\u003c\/b\u003e: The lower tread features deep flex grooves that follow the natural roll of your step. The robust carbon compound ensures impeccable non-slip grip both on smooth city surfaces and on damp surfaces, guaranteeing extraordinary structural longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eProduct Technical Specifications\u003c\/b\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eBrands\u003c\/b\u003e: New Balance\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eModel\u003c\/b\u003e: 740 Shoes (Retro-Futuristic Runner Silhouette)\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eIdentification Code (SKU)\u003c\/b\u003e: U74071J\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eColorways\u003c\/b\u003e: Beige \/ White \/ Silver \/ Off-White (Sand Beige, White and Cream and Silver details)\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eGenre\u003c\/b\u003e: Unisex\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eSeason\u003c\/b\u003e: Spring \/ Summer \/ Autumn \/ Winter (Four seasons continuous garment)\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eClosing\u003c\/b\u003e: Traditional lacing system with coordinated flat laces\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eStyle and Maintenance Tips\u003cbr\u003e\u003c\/b\u003eWith a strong geometric and eclectic character, these sneakers lend themselves to infinite combinations within the refined urban-casual wardrobe. They go perfectly with Jogger Pants in heavy cotton, Cargo Pants black or beige utility shorts, summer linen shorts or baggy jeans in a light wash to enhance the warm, neutral tones of the upper. To keep the softness of the premium suede and the purity of the mesh intact, we recommend cleaning exclusively by hand: use a soft or rubber bristle brush specifically for suede and a microfibre cloth slightly dampened with cold water and neutral soap for the mesh parts, strictly avoiding the use of the washing machine, aggressive liquid detergents and exposure to direct artificial heat sources or radiators.\u003cbr\u003eChoose the perfect combination between the historic craftsmanship of the Boston brand and the urban aesthetics of the future. Add to your cart now \u003cb\u003eNew Balance 740 Beige U74071J\u003c\/b\u003e and walk with unprecedented comfort.\u003c\/p\u003e","brand":"NEW BALANCE","offers":[{"title":"Beige \/ 37","offer_id":54865433821527,"sku":"2000000955810","price":120.0,"currency_code":"EUR","in_stock":true},{"title":"Beige \/ 37.5","offer_id":54865433854295,"sku":"2000000955803","price":120.0,"currency_code":"EUR","in_stock":true},{"title":"Beige \/ 38","offer_id":54865433755991,"sku":"2000000955797","price":120.0,"currency_code":"EUR","in_stock":true},{"title":"Beige \/ 38.5","offer_id":54865433788759,"sku":"2000000955780","price":120.0,"currency_code":"EUR","in_stock":true},{"title":"Beige \/ 39.5","offer_id":54865433690455,"sku":"2000000955773","price":120.0,"currency_code":"EUR","in_stock":true},{"title":"Beige \/ 40","offer_id":54865433723223,"sku":"2000000955766","price":120.0,"currency_code":"EUR","in_stock":true},{"title":"Beige \/ 40.5","offer_id":54865433624919,"sku":"2000000955759","price":120.0,"currency_code":"EUR","in_stock":true},{"title":"Beige \/ 41.5","offer_id":54865433657687,"sku":"2000000955742","price":120.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0609\/7207\/3181\/files\/New-Balance-740-Beige-U74071J-1.jpg?v=1788455070","url":"https:\/\/www.freesneak.it\/en\/products\/new-balance-740-beige-u74071j","provider":"Freesneak Shop","version":"1.0","type":"link"}